Adina was founded in 1971 by Australian watchmaker and current managing director Robert ‘Bob’ Menzies. A determined businessman, Bob had a dream to create a watch capable of withstanding the rigours of the Australian lifestyle, built right here in Brisbane.
After months travelling the world sourcing premium components and advanced technology, Bob returned home to begin assembling his first watch collection. In a small storeroom in his family home, he designed and crafted each watch by hand, painstakingly ensuring the quality through an ever-fixed eyeglass.
This attention to detail and culture of hard work remains at the core of Adina’s business today. Adina now remains with unicorn status, designing and assembling its complete watch collection in Australia.